Vendor Reverse Business Model Canvas

Pharmacy Buyer AI Guardrails, a RealActivity educational resource

Fill in each block from the buyer's side, using only what the vendor has actually shown or told you. Write the evidence, not the pitch.

Vendor: Completed by: Date:

1. Key Partnerships

Whose model and cloud sit underneath?

2. Key Activities

Do they build and validate, or just sell?

3. Key Resources

Follow the data. Is your data their key asset? Who owns the tuned model?

4. Value Proposition

Stated in operational units, or hype?

5. Customer Relationships

Who answers at 2 a.m.?

6. Channels

Direct team, GPO, or EHR marketplace?

7. Customer Segments

Find yourself. Are you the customer, or the training data?

8. Cost Structure

Are they viable? Burn rate, loss per query, runway.

9. Revenue Streams

Follow the money. How exactly do you get charged? Do incentives align with outcomes?

The block you cannot fill is your next question. Mark it, write the vendor question it implies, and pair it with one specific evidence request. Bring the finished canvas to your approval gate.

Educational tool. Not legal, regulatory, clinical, or contracting advice. No vendor is endorsed or criticized. Do not record PHI or confidential information on this worksheet if it will leave your organization.